Lower Lonsdale
As an up and coming community within North Vancouver, B.C, Lower Lonsdale has begun to find itself as a community. This conceptual brand identity was aimed to help create that sense of self within Lower Lonsdale. The logo created to visually represent the area combines aspects of the natural elements, history, and buildings themselves and give a clear understanding of what makes the community what is it. Using a simple and understated approach with bold and natural colours within the elements of this rebrand helped to reflect the importance placed on the outdoors and the geographical elements that attracts people to the Lower Lonsdale area.